Automate the emails you always send
Reminders, delivery notices and follow-ups that go out without you remembering.
Automations send an email when something happens — a shoot is a week away, an invoice went overdue, a gallery has sat unopened for five days. Each type has its own editable template, so the wording is yours rather than ours.
Worth turning on first
- Calendar reminders — email and SMS before every shoot, which cut no-shows and last-minute confusion about where to meet. See reminders.
- Payment due reminder and Overdue invoice chaser — a heads-up before the due date and the follow-up nobody enjoys writing. Both check the invoice just before sending, so a client who has already paid is never chased.
- Gallery delivered — and a nudge if it hasn't been opened
Edit the templates before enabling them. A default that doesn't sound like you is worse than no automation, because clients can tell — and it's going out under your name.
Your own wording in every client email
Under Client emails on the same tab is every email Lumi HQ sends a client on your behalf — the invoice, the receipt, the booking confirmation, the gallery invite and the rest. For each one you can change the subject and add an opening and a closing note in your own words; the layout, buttons and links stay as they are, so nothing a client needs can be edited out by accident. Type {{firstName}} or {{clientName}} where you want their name, and the panel lists the others each email understands. The preview beside it updates as you type, and anything left blank keeps the default.
How they're sent
Scheduled emails sit in a queue and are processed on a regular cycle, so an email due at a given time may go out shortly after rather than to the second. That's normal. If something hasn't sent hours later, check Sent in your Inbox for a failure, and the Outbox in case it's waiting on you.
Automations act on real client data. Before switching one on, read its template with your worst-case client in mind — an overdue reminder that fires at someone who paid yesterday is a phone call you'll have to make.